OOH Plan


OOH Plan is a plant-specific, market-level media planning tool designed for out of home professionals.

OOH Plan:

  • Provides average R&F and impressions for plans with any of the 63 TAB audited media types
  • Allows users to combine OOH media types, over multiple geographic markets
  • Calculates inventory impressions on a market level average, specific to plant and division
  • Includes transit media types (Bus, Rail, Ferry)

Here is the link to the tool

Link to Help Guide

Helpful transit links here

For any questions, please contact Larry Hennessy at lhennessy@tabonline.com.


Click here to email us Traffic Audit Bureau for Media Measurement, Inc.
561 Seventh Ave., 12th Fl., New York, NY 10018. Phone: 212/972-8075