It’s a new year and everyone is ready to make the most of 2020. New Year’s resolutions are still going strong (hopefully), and everyone is making big plans to better themselves, try new things, or visit new places. But where could one find the time or money to do all they have planned? By winning the lottery of course! The constant barrage of ads you’ve seen highlighting the potential winnings have convinced you. Who cares about the odds, maybe this year may bring some extra luck your way as well?
It should be no surprise that state and interstate lotteries (such as Powerball) are huge spenders in advertising, as they work to bring would-be jackpot winners into taking a chance on the game. But out of all the advertising mediums lotteries use, which is the most effective in reaching potential consumers?
Those funny lottery commercials may be entertaining to those who see them, but they may not be effective in reaching potential lottery players. According to Simmons, more than half of those that report purchasing a state lottery ticket once a month say they typically avoid watching television commercials (53%, Index 103). The story is muc...