Toni Short on the Benefits of Geopath Training InSite Street Media’s Toni Short provides a breakdown of how she delivers ongoing Geopath training to all employees.


When I was a beta tester of the Geopath Insights Suite, I was able to go through the entire platform and training program now available through the Geopath Learning Lab. With the information being so new at the time, I wanted to introduce everyone in my company to this essential platform that would help us grow tremendously as a business.


From the beginning, our company goal was to train everyone in Geopath, and we visited everyone and conducted on-site training. Having accomplished this, I now train all our new employees with a Geopath 101 – prior to their taking Geopath’s Learning Lab. Our new local salespeople can then hit the ground running with complete understanding about audiences so that they are able to navigate the platform and create proposals.


The process 

I start my training by providing 1:1 sessions that I developed from Geopath’s Learning Lab. During these sessions, I present the fundamentals of measurement in 6 sections:

  1. Defining basic terminology
  2. Impressions
  3. GRPs and TRPs
  4. Reach and Frequency
  5. Composition
  6. Indexing and Compos...

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