2018 was an excellent year for the Out-of-Home industry and an exciting one here at Geopath too. As the industry continues to increase its need for data and insights, the launch of our new Geopath Insights Suite is helping buyers and sellers transact in ways they have never been able to before. As a result, interest in Geopath membership has never been greater. In fact, membership increased by 25% in 2018 — making it our biggest year of growth to date. Half of that growth is among small, independent operators and agencies.
Today, we are stronger than ever with more than 1,000 individual member companies representing more than 250+ organizations throughout the country. The addition of new members into the Geopath database increases the value of the OOH industry’s universal currency &#...