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Member Spotlight: EMC Outdoor A conversation with Betsy McLarney

7/9/2018

Tell us about EMC Outdoor:

We were founded in 1991. We specialize in the strategic planning and buying of Out of Home media. We’re not a media owner, but we work with over a 1,000 of them. Initially, we specialized in outdoor media placement at major trade shows. Our recommendations started with traditional media at airports and billboards, and we quickly expanded to transportation and other non-traditional options. We grew by expanding these OOH media buys for multimarket, multimedia campaigns nationwide, and in Canada and Western Europe.

Our event marketing expertise has grown as well over the last 19 years by providing clients with the option to engage with their tar...

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