Streaming music services are a big spender in OOH. In fact, according to Kantar, Spotify increased its OOH spend 31% in 2018, with OOH making up 40% of the company’s media investment.
Those of us in the out-of-home industry know this a smart move, however, there is also data to back this up. According to Simmons, more than 3 in 4 people who have used Spotify in the last 30 days have noticed an OOH advertisement – 9% more likely than the total population! (76%, Index 109)
As reported by Geopath Insights, the inventory we currently measure across the US accounts for 23 billion weekly impressions among those who have used the Internet or an application to listen to online music.
In addition, there are 6.5 billion weekly impressions among those who have used Spotify in the last 30 days, compared to 19 billion weekly impressions among those who have used Pandora in the last 30 days.
Maybe that’s the audience Spotify is working to conquest with OOH!
Look below to see some of the other music/tv streaming audiences we have!
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