November 2, 2009 - The Great Outdoors: Rethinking the value of a ‘traditional’ medium, thanks to new metrics- Brandweek, Adweek, Mediaweek
	June 3, 2009 - At last, who actually sees billboards. Media Life
	June 1, 2009 - TAB Releases First Outdoor Ratings. Mediaweek
	Media Week - April 2008
	Eyes On Ratings - Providing Outdoor With a Seat at the (Media Planning) Table
	Outdoor Industry Announces "Biggest Advance in Media Measurement" in Past 20 Years
	Wachovia Report
	NY Times Article
	More Than Just a Survey
	Leaders Summit III Report
	US Audience Measurement Initiatives