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HISTORICAL PRESS AND FACTS
November 2, 2009 - The Great Outdoors: Rethinking the value of a ‘traditional’ medium,
thanks to new metrics- Brandweek, Adweek, Mediaweek
June 3, 2009 - At last, who actually sees billboards. Media Life
June 1, 2009 - TAB Releases First Outdoor Ratings. Mediaweek
Media Week - April 2008
Eyes On Ratings - Providing Outdoor With a Seat at the (Media Planning) Table
Outdoor Industry Announces "Biggest Advance in Media Measurement" in Past 20 Years
Wachovia Report
NY Times Article
More Than Just a Survey
Leaders Summit III Report
US Audience Measurement Initiatives
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Traffic Audit Bureau for Media Measurement, Inc.
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Phone: 212/972-8075