TAB Governance: Board Directors & Committees

TAB Board of Directors

TAB governance is the responsibility of its Board of Directors. TAB Board of Directors are chosen from its tripartite membership from the advertiser, advertising agency or out of home media company member classifications. TAB by-laws mandate that a majority of its Board members be from the advertiser and advertising agency member classes.

Name

Title

Company

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Donald R. Allman

President & CEO

Titan Worldwide

Francois de Gaspe Beaubien

Chairman and CEO

Zoom Media

Jean - Luc Decaux

Co-Chief Executive Officer

JCDecaux North America

Nigel Emery

Vice President, Marketing and Business Development

CEMUSA North America

Kevin Gleason *

President and CEO

Adams Outdoor Advertising

Steven Gorlechen

President

Steen Outdoor

Charles Burkhart Miller

CEO & President of Media

Burkhart Advertising

Patrick O'Donnell

President

YESCO Outdoor Media

William Reagan

Chairman

Reagan Outdoor Advertising

Jodi Senese *

Chief Marketing Officer/EVP Marketing

OUTFRONT Media

* Executive Committee Member
** Chairman of the Board of Directors

TAB Committees

TAB committees report to the Board of Directors and are responsible for resolving issues and making recommendations to the Board within the areas covered by their specific mission statement. Committee members are chosen from TABâ€™s membership.

Mission Statement- To provide oversight regarding the potential fusion of TAB ratings with syndicated media research databases and the exploration of new research capabilities that have the ability to enrich the TAB measurement system.

Name	Title	Company
Jeff Casper	SVP	TAB
Norm Chait	SVP, Director of OOH Investment & Activation	MediaVest
Nigel Emery	Vice President, Marketing and Business Development	CEMUSA - North America
Kym Frank	President	TAB
Pat Frawley	Corporate Services & Marketing Coordinator	Adams Outdoor Advertising
Ellen Politi	VP Affiliate Relations	Telemundo
Mary Sheehan (Chair)	Senior Director, Media Strategy & Planning	ESPN
Jack Sullivan	SVP, Director	Starcom

Marketing and Member Practices and Policy Committee

Mission Statement- To oversee issues relating to 1) the business process of TAB members and subsequent use of ratings and 2) the facilitation of data exchange across the outdoor advertising industry, including policies relating to the availability of TAB Ratings on third party data platforms.

Name	Title	Company
Norm Chait	SVP, Director of OOH Investment & Activation	MediaVest
Nigel Emery	Vice President, Marketing and Business Development	CEMUSA - North America
Kym Frank	President	TAB
Larry Hennessy	SVP Member Services	TAB
Andrea MacDonald (Co-Chair)	President & Chief Executive Officer	MacDonald Media
Jill Nickerson	Vice President, Director of Out of Home	Horizon Media
Ellen Politi	VP Affiliate Relations	Telemundo
Jodi Senese	EVP Marketing	OUTFRONT Media
Rocky Sisson	EVP Chief Revenue Officer	Clear Channel Outdoor
Tommy Teepell	Chief Marketing Officer	Lamar

The Data Standards and Policies Sub-Committee is a sub-committee of the Marketing & Member Practices and Policies Committee.
Mission Statement: To facilitate the use of TAB OOH Ratings for the planning ,buying and selling of OOH media through the establishment of standards and practices for data exchange and analytics for members and 3rd party value-added suppliers.

Name	Title	Company
John Crowe	Attorney	Pryor Cashman LLP
Kym Frank	President	TAB
Larry Hennessy	SVP Member Services	TAB
David Koppelman	Managing Director	MacDonald Media
Andrea MacDonald	President & Chief Executive Officer	MacDonald Media
Jill Nickerson	Vice President, Director of Out of Home	Horizon Media
Ellen Politi (Co-chair)	VP Affiliate Relations	Telemundo
Christina Radigan	Director, Marketing and Communications	Outdoor Media Group
Jack Sullivan	SVP, Director	Starcom
Tommy Teepell	Chief Marketing Officer	Lamar

Marketing Communications and Membership Sub-Committee

The Marketing Communications and Training Sub- Committee is a sub-committee of the Marketing & Member Practices and Policies Committee.
Mission Statement: To make recommendations and oversee any TAB communication initiative including but not limited to general communications, promotion and public relations; and overseeing programs designed to increase membership in TAB and enhancing TAB’s profile in the outdoor advertising industry.

Name	Title	Company
Dana Burleson	SVP/Research Director	OOHA Wilkins Media
Kyle Dorton	General Manager	OUTFRONT Media
Nigel Emery (Co-Chair)	Vice President, Marketing and Business Development	CEMUSA - North America
Kym Frank	President	TAB
Mike Galkin	Marketing & Sales Development Executive	CEMUSA - North America
Larry Hennessy	SVP Member Services	TAB
Sean McCaffrey	VP – Sales & Marketing	Clear Channel
James Price	SVP Data Insights & Programmatic	Outfront Media
Christina Radigan	Director, Marketing and Communications	Outdoor Media Group
Jennifer Seickel	Vice President	OOH Pitch

The Conference Sub- Committee is a sub-committee of the Marketing & Member Practices and Policies Committee.
Mission Statement: To make recommendations on the location, program agenda, and budget for TAB Out of Home Media Conference & Marketing Expo; and 2) insure the fullest participation possible of all member classes.

Name

Title

Company

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Rainbow Kirby

Director, Events Marketing & Industry Communications

Clear Channel Outdoor

Ryan Laul

Director

dtheory Media

Frank Yon

Managing Partner

National Mobile Billboards

Francois de Gaspe Beaubien

Chairman and Chief Coaching Officer

Zoom Media

Winnie Chin

Vice President, Group Activation Director

MediaVest

Nancy Fletcher

President and CEO

Outdoor Advertising Association of America

Kym Frank

President

TAB

Stephen Freitas

Chief Marketing Officer

Outdoor Advertising Association of America

Larry Hennessy

SVP Member Services

TAB

David Koppelman

Managing Director

MacDonald Media

Mission Statement- To: (1) provide oversight and make recommendations to the Board of Directors on any suggested change in rules, standards and procedures related to the gathering and internal processing of TAB data; (2) resolve questions relating to the processing of TAB Data that are procedural in nature, or that involve interpretation of rules, standards and procedures, either at the request of the President or as a result of Out-of-Home Media Company member requests, and (3) provide oversight relative to the enforcement of TAB rules and procedures including the establishment and oversight of penalties for non-compliance.

Name	Title	Company
John Barrett	Chief Operating Officer	Barrett Communications
Jeff Casper	SVP	TAB
Norm Chait	SVP, Director of OOH Investment and Activation	MediaVest USA
Dave Koppelman	Managing Director	MacDonald Media
Jack Sullivan	SVP/ Out of Home Media Direct	Starcom
Tommy Teepell	Chief Marketing Officer	Lamar Advertising

Mission Statement- To nominate candidates to TAB Board of Directors.

Name	Title	Company
Don Allman	President and CEO	Titan
Andrea MacDonald	President and CEO	MacDonald Media
Jack Sullivan	SVP/Director	Starcom

If you are interested in joining a particular committee please contact TABâ€™s VP of Member Services, Larry Hennessy, 212-972-8975 x202 or larryhennessy@tabonline.com.