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Geopath Announcement| Impression Variation Dashboard Impression Variation Dashboard Now Updated with Midyear Annual Forecast

7/23/2021

The Impression Variation Dashboard has been updated with the Midyear Annual Forecast. Members are now able to compare the recently released Midyear Annual Forecast against the weekly observed data.

We thank you for your patience as we worked to expand the capabilities of the current Impression Variation Dashboard and conducted additional testing. Below are answers to some frequently asked questions to help our members as they access the updated dashboard.

What do the data in the dashboard represent?

The Impression Variation Dashboard allows members to compare a week of observed activity versus the expected monthly average. This provides a precise view of forecasted versus observed delivery because the variation is relative to the expected seasonality of the audience delivery of OOH media types in a market (CBSA). This ...

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