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Geopath Market Spotlight | Milwaukee, WI GeekOUT Fast Fact Friday

10/22/2021

“Aaay, OOH is the Coolest!”

For today’s GeekOUT Fast Fact, let’s take a look at the market that is home to the largest city in The Badger State and the 38th largest DMA by population – the Milwaukee DMA.

Did you know that Milwaukee is the birthplace of the Harley-Davidson Motor Company and is also home to the only Harley-Davidson museum in the world? The QWERTY keyboard used in typewriters, laptops and smartphones the world over was also invented here. Without it, I wouldn’t be typing this article right now!

Nestled on the western shore of Lake Michigan, “Brew City” is engrained in America’s cultural heritage with the city serving as the setting for iconic shows like Laverne and Shirley, and Happy Days. There is even a bronze statue of The Fonz on the RiverWalk!

The city is a hub for music, art, outdoor activities, and tourism, with nearly 23 million people visiting for business and leisure travel each year. (Source: visitmilwaukee.org)

With so much going on locally, it is no surprise that OOH is a terrific channel for reaching the almost 2.5 million people that live in th...

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