Geopath Announces Midyear Annual Forecast Release and Continued Refinements to Reach and Frequency A message from Geopath


It has been well over a year since the pandemic swept over the world and dramatically impacted life here in the US. After enduring an incredibly difficult year in 2020, Geopath members (and people the world over) looked to the future with hope and uncertainly. What would 2021 have in store? Would we return to our former lifestyles quickly, or was this “new normal” here indefinitely?


Geopath’s 2021 forecast (released January 4th, 2021) was built upon expectations that were held at the end of 2020. The first was that the vaccine rollout would be readily available for the full population in Q3 and second, that once vaccines were widely available, activity in each market that would see a return toward pre-covid levels by the end of the year and continue that rebound into 2022.
It is now six months after the 2021 forecast was created and the first few months of 2021 have exceeded all expectations.

Vaccine distribution has been a huge success as officials have mobilized massive amounts healthcare workers and administered over 230 million doses. As of April 19th, every state in the US has made the vaccine available to all persons 16 years or older. As...

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