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Geopath Launches New Data-Powered Ratings and Measurement Platform for Out of Home Advertising Industry Insights Suite Offers Unprecedented Audience Targeting and Measurement Capabilities

5/8/2018

Geopath, the not-for-profit organization responsible for providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of the Geopath Insights Suite, a completely new and enhanced ratings and audience location measurement platform that will enable the OOH industry to more precisely profile and target desired audiences and engage those audiences across any OOH format. Geopath is an industry trade body representing all corners of the OOH ecosystem in the United States.

Developed in collaboration with its members, the Geopath Insights Suite incorporates state-of-the-art audience location data, insights and market research. It applies demographic information, consumer behavior and purchase data to population movement models across the entire country to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns across all of the inventory owned by Geopath’s 250 member companies.

“The launch of the Insi...

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