Looking Ahead with Futures Council Co-Chairs


We sat down with Futures Council Co-Chairs Gina Stratford, VP of Sales & Marketing at YESCO Outdoor Media, and Matthew Noll, Director of Marketing & Digital Strategies at EMC Outdoor, to talk about Geopath’s new vision, their excitement for the future, and how working toward a collective vision benefits the entire industry.


Working toward a collective vision

Gina: If you look back at what Geopath and the industry have accomplished we are light-years ahead of where we were a decade ago. But in order to bring the entire industry together to work toward a collective vision for both Geopath and the industry’s future, it was imperative for us all to understand what others felt were the pain points and then work together to put OOH on the best path forward for growth. 

Geopath’s initial efforts to do this opened the door for honest conversations about our differences, as well as collaboration across all facets of the industry — from buyers and media owners to brands and advertisers. ...

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