Impression Variation Dashboard Update Impression Variation Dashboard Available in the Insights Suite


Geopath is pleased to announce that the Impression Variation Dashboard is again available in the Insights Suite. We thank you for your patience as we worked to refine the capabilities of the current Impression Variation Dashboard and conducted additional testing.

We are also happy to report that the 2021 Midyear Annual Forecast is trending very well versus the weekly observed data we are collecting – 95% of markets are within ±10% of current forecast for the past 5 months.

As recommended in the OAAA’s recently released view more


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