Member Spotlight: Norton Outdoor A conversation with Mike Norton


For starters, can you tell us a little about your business? 

Norton Outdoor provides traditional and digital billboards in the Greater Cincinnati area.  The company was started in 1949 by my grandfather, Jerry Norton. His father, Mickey, actually posted bills in advance of riverboats, advertising for fights and other events that the boats hosted.  The business was started with handshake leases, lumber to make 6’ x 12’ displays and early clients that believed in the power of OOH. My father, Tom and uncle, Dan, evolved the business over the next generation.  My sister, my cousin and I represent the 3rd generation of our family’s business.


What are you general thoughts on the current state of the OOH industry today? 

These are exciting times for the industry, as we are proving to be of tremendous value in today’s eco-system of brand-consumer interaction.  We are a tremendous “first screen”, which has been a view more


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